WOW  RUN

WOW RUN was first conceptualized by a group of active ladies who are passionate about fitness and women’s wellness in 2013. They were concerned about the state of health of Malay women in Singapore. Since 2010, there is an increased no. of obesity and obesity-related disease within the community. Findings from an independent study show that sedentary lifestyles, food culture and lack of awareness (of activities available) are amongst the most popular reasons for the cause of increase. Most women also express low self-esteem and feel shy to exercise in public even though they are keen and desperate to lead a more active lifestyle.

OBJECTIVES The objective of this event is to encourage fellow ladies to participate in sports and fitness, and engage in an active lifestyle. The intention is to nullify the common beliefs that health and fitness is a chore and to raise awareness of the unlimited variety of activities they can engage in, and the variety of modest sports apparel readily available in the market now. Visit our SHOP to see our recommendations.

Why target the Malays/ Muslims? In lieu of the increasing numbers of obesity and obesity-related illness and the recent increase in kidney failure patients within the community, the run is a great platform to advocate and educate about healthier choices. The event is open to all ladies but is targeted at Malays/ Muslims mostly, to address the current social health issue.

Why Women? We hope to empower women to take charge of their health and fitness to secure a brighter future for themselves and their family. A healthy home starts from us (women). Through this fun run, we strive to provide a wonderful and fun experience and convey a positive note towards health and fitness.